I love shopping in Richmond's Carytown district. This "mile of style" boasts hundreds of locally owned shops, boutiques, restaurants, and specialty stores (Carytown website). One of my favorite boutiques in Carytown is Eurotrash, which offers European styles and unique clothing lines to Richmond shoppers.
On a recent trip to Eurotrash, I spent quite a deal of time in the store, both perusing the boutique's latest arrival of fall fashions, as well as taking note of the space's unique lighting design solutions. The friendly staff was more than happy to allow me to snap some pictures of the space.
Because Eurotrash's large storefront window (its only accessible fenestration) is North-facing, the boutique never receives direct sunlight. Instead, it receives consistent, diffused daylight throughout the day, which is supplemented by several types of artificial light sources.
Track lighting just above the front window's display area provides additional illumination of the merchandise. Its reflection in the window also adds visual interest to the display, drawing shoppers into the store from the sidewalk:
You can see from this picture of the store's rear display and dressing areas that Eurotrash features no recessed lighting. Instead, a circular track system, frosted glass medallion fixtures, and chandeliers above the dressing rooms (blocked in the view below) provide ample light and visual interest throughout the space. Additionally, the use of white paint (ceiling and walls) and reflective surfaces further bounce light throughout the store.
Because Eurotrash's large storefront window (its only accessible fenestration) is North-facing, the boutique never receives direct sunlight. Instead, it receives consistent, diffused daylight throughout the day, which is supplemented by several types of artificial light sources.
Track lighting just above the front window's display area provides additional illumination of the merchandise. Its reflection in the window also adds visual interest to the display, drawing shoppers into the store from the sidewalk:
You can see from this picture of the store's rear display and dressing areas that Eurotrash features no recessed lighting. Instead, a circular track system, frosted glass medallion fixtures, and chandeliers above the dressing rooms (blocked in the view below) provide ample light and visual interest throughout the space. Additionally, the use of white paint (ceiling and walls) and reflective surfaces further bounce light throughout the store.
2 large mirrors (like the one pictured below) serve double duty as they both allow shoppers to admire themselves in the store's clothing as well as reflect light coming in from the storefront window throughout the rest of the space.
The lighting is fun, contemporary, and well balanced. I love how the chandeliers have been hung so they can just be seen above the dressing rooms' low walls:
In this close-up of a chandelier above the dressing rooms, you can tell the light put off by the lamps (bulbs) is quite soft and diffused. This helps eliminate harsh shadows that can be unflattering when trying on clothing:
Same can be said for the frosted glass medallion sconces. Diffused light is the name of the game at Eurotrash. The designer of the space clearly took into consideration what kind of light is needed to make shoppers look good and more likely to purchase merchandise!
Another shot of the track lighting systems, storefront window, and large mirrors reflecting light around the room:
I have always admired the layout of Eurotrash's store and how bright, clean, and airy the space feels. I now understand that the store's lighting solutions play a large role in why I feel that way, and why I end up spending so much money there!
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